WHAT’S NEXT FOR Hb
The Work We Need to
Start Now
A Practical Five-Point Action Plan for Hermosa Beach
1 Comprehensive Budget Plan Independent Audit, Revenue Study, and Long-Term Financial Planning.
Put Hermosa Beach on a sustainable financial path before the next budget cycle and labor negotiations. Conduct an independent citywide audit of finances, operations, staffing, contracts, and potential efficiencies. Hold a public revenue study session to evaluate every reasonable revenue opportunity. Review staffing levels, consultant costs, major contracts, and service delivery. Assess long-term infrastructure, pension, compensation, and county service costs. Establish responsible reserve and deferred-maintenance targets. Adopt a transparent, multi-year financial plan before making new financial commitments.
2 Reasonable Short-Term Rental Safeguards Protect Residents, Housing, Schools, Affordability, and Neighborhood Character.
Protect residents, long-term housing, schools, affordability, and neighborhood character. Establish a reasonable citywide cap and neighborhood concentration limits. Require primary residency and limit the number of rental days each year. Prevent tenants from being displaced so homes can become vacation rentals. Require appropriate parking, inspections, local management, and enforceable operating standards. Strengthen enforcement against illegal rentals, excessive noise, trash, and disruptive activity. Collect all required permits, fees, and previously unpaid transient occupancy taxes. Ensure neighborhood homes do not become unregulated commercial hotels.
3 E-Bike Safety & Bicycle Infrastructure Education, Enforcement, Safe Routes to School, and Responsible Riding.
Make our streets and the Strand safer through education, enforcement, and better design. Expand e-bike education for students, parents, residents, and visitors. Enforce speed limits, helmet requirements, and rules against reckless riding. Strengthen Safe Routes to School and improve dangerous intersections. Build connected bicycle infrastructure that separates riders from vehicles where possible. Use visual cues, pavement markings, signage, and street design to slow traffic. Explore clearly designated pedestrian and bicycle lanes on the Strand. Partner with schools, law enforcement, businesses, and neighboring cities on regional solutions.
4 Save Our Pier Secure County, State, and Federal Funding for Restoration.
Protect and restore Hermosa Beach’s most recognizable public landmark. Build on the $2.3 million already secured for Pier restoration. Pursue additional county, state, federal, and regional funding. Develop a complete structural assessment, restoration plan, budget, and timeline. Protect public access while improving safety, resilience, and accessibility. Prepare the Pier for storms, coastal erosion, and changing ocean conditions. Keep residents informed through regular public progress reports. Ensure restoration costs do not fall solely on Hermosa Beach taxpayers.
5 Expand Housing Opportunities Convert Underused Offices Into Housing to Meet State Requirements.
Meet state housing requirements without sacrificing the character of established neighborhoods. Convert underused office and commercial buildings into housing. Encourage smaller, naturally affordable homes and accessory dwelling units. Focus appropriate new housing along commercial corridors and near services. Streamline permitting for responsible projects that comply with community standards. Protect existing long-term housing from conversion into short-term rentals. Complete the Local Coastal Program to strengthen Hermosa Beach’s local planning framework. Expand housing choices for young families, workers, seniors, and future generations.
Since I was first elected in 2021, I’ve joined local and regional leaders in pushing back against Sacramento’s one-size-fits-all, unfunded mandates.
Hermosa Beach needs an approved Local Coastal Program. It would give our city greater control over local zoning, development, and other decisions that directly affect our neighborhoods, businesses, housing, coastline, and quality of life.
Serving on the California Coastal Commission gives me firsthand knowledge of how these decisions are made and how cities can successfully work through the process. I bring that experience home to help Hermosa secure an approved plan, protect our coast, and strengthen our local voice.
Having a Hermosa Beach councilmember on the Coastal Commission matters. It gives our small city experience, relationships, and a voice where many decisions affecting our future are made.